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The number of people who are medically defined as being obese (which is weighing more than 20% over their ideal weight) is near 34 million in the United States alone. (Source: www.med.Stanford.edu ) The number of people who are currently on, have recently completed, have given up on or are about to kick off a diet of any kind is 20 million at any given time, and they spend around one billion dollars every year on fitness and nutrition plans, pills, supplements and equipment. (Source: www.thriveonline.com)